Founded in 1913 by Mario Prada, Prada began its journey as a small leather goods shop in Milan, Italy. Originally named Fratelli Prada (Prada Brothers), the company specialized in crafting high-quality leather bags, trunks, and travel accessories. Mario Prada's commitment to using only the finest materials quickly earned the brand a reputation for excellence.

Despite its initial success, Prada remained a relatively niche brand for decades. It wasn't until the late 1970s that the company underwent a transformation that would catapult it into the global fashion spotlight. Miuccia Prada, Mario's granddaughter, took over the company in 1978 and introduced a revolutionary approach to design. With a background in political science and a passion for unconventional ideas, Miuccia redefined luxury by blending minimalism with avant-garde aesthetics.

In 1985, Prada launched its iconic Prada Vela

Throughout the 1990s, Prada expanded its offerings to include ready-to-wear collections, shoes, and accessories. The brand's clean lines, neutral color palettes, and understated elegance resonated with a new generation of consumers seeking sophistication over ostentation. Miuccia Prada's designs challenged traditional notions of luxury, earning her widespread acclaim as a visionary in the fashion world.